What we do
SERVICES
We shape experiences around a clear idea, the right audience and the way a room should feel.
01Artist lineup curation
Build a musical direction around the audience, occasion and setting. We bring artists and programming ideas together so a lineup has a clear identity and a natural flow.
- Artist selection and lineup direction
- Programming for the venue and audience
- Coordination around the event brief
02Venue programming & club residencies
Give a venue a recurring rhythm through music and gatherings. From individual nights to regular club residencies, programming connects the character of a room with the people who return to it.
- Recurring programming and residencies
- Audience-led night concepts
- Artist and venue coordination
03Concert & IP marketing
Connect a live event with the people it is meant for. Our concert marketing work includes Russ, King and Yung Singh, alongside promotion for venues and original experience properties.
- Campaign direction and audience positioning
- Concert and IP promotion
- Messaging around the artist and experience
04Social media & on-ground promotion
Carry the event story from the screen into the community. We shape promotional activity around the audience, the message and the places where people discover their next experience.
- Social media campaign planning
- Event communication and content direction
- On-ground promotional activity
05Brand experiences & launches
Translate a brand idea into a reason to gather. We bring cultural context, programming and audience thinking into experiences that make a launch or collaboration feel relevant to the people in the room.
- Experience concept and format
- Audience and programming direction
- Brand-led gatherings and launches
06Creator & community events
Bring people together around a creator, shared interest or community. Music, sport and conversation can each become the starting point for a gathering with a clear sense of belonging.
- Community-led gathering concepts
- Creator and audience alignment
- Social, sport and music formats
07IP partnerships & city editions
Bring a new partner or setting into an existing concept while keeping its identity intact. We explore how the property, community and place can work together, from a venue partnership to a city-edition brief.
- Property and partner alignment
- Venue and city-edition discussions
- Audience, timing and brand objectives